January 20, 2021
FORMULATING A HAIR PRODUCT SPECIFICALLY FOR THIN AND THINNING HAIR - THE STORY OF M1
while we all wish we could have flowing locks a la Brad Pitt or Jack Gyllenhaal, the fact of that matter is most of us don’t.And for those of you on the opposite end of that spectrum, finding a product that actually works, let alone is designed specifically for you is slim to none.Enter M1 Matte Finish, Light Hold Styling Product.
Formulated around the needs of the hundreds of guys who walked through our salon doors with thin or thinning hair, we set out to create a product that:
1. Swells the hair shaft without weighing it down.
2. Goes in easily to reduce forced hair fall.
3. Minimises hair loss and reinforces existing hair mass.
4. Nourishes the hair and scalp.
It wasn’t easy. After many failed attempts, a ton of feedback from clients and almost falling out with our manufacturer for making too many changes to the formulation, we created a featherlight formula that goes in silky smooth and adds volume to thin hair.
In the words of Fletch Howell, a US based Barber:.
“M1 is my favourite product for my hair (and clients with fine hair, no matter how sparse or dense) for getting definition, volume, texture, and touchable hold.”
Fortified with Patricks Recovery Compound, a blend of 14 active ingredients that minimises hair loss, reinforces existing hair mass and cares for your hair and scalp, and finished with a touch of Cologne De Vetiver, M1 is the go-to product for any guy in search of the best product for thin or thinning hair