Once you hit around 27 years old your body naturally drops production of HA by more than 50%, much like collagen. This is why our vegan HA is such a key active in AM1, EB1, BW1 and FW1 and has such a huge impact on your skin especially when combined with the anti-inflammatories and multi-vitamins we use in all of our products to fight free radical damage and protect the skin from harsh environmental elements.
HYALURONIC ACID TRIP
When the lab asked me if we wanted to use Hyaluronic Acid I was like 'na man, I'm not really into that sh!t'...but as it turns out it's actually one of the best anti-ageing actives there is. That's why we use it in our Moisturiser, Eye Balm, Body Wash and Face Wash.
WHAT IS HYALURONIC ACID?
Hyaluronic Acid or HA for short, is a large water retaining molecule that is formed naturally in our bodies, it's known for its capacity to to attract and hold up to 1000 times its weight in water. This type of molecule is known as a humectant, a sort of magnet that draws in and stores water.
WHAT DOES IT DO?
HA revitalises the skin's outer surface layers so they look and feel softer and smoother. It stores water in your body and helps prevent it from evaporating and causing dehydration so it instantly improves the appearance of fine lines and wrinkles. It also releases antioxidants, which help prevent damage by pollution, free radicals and can help repair and soothe the skin.
WHY DO I NEED IT?