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August, 12 2021
Patrick Kidd

PROTECT AGAINST FREE RADICALS

DHT IMAGE



From coughing up extra to offset carbon emissions when flying business, to opting for a Porsche Taycan over the GT3 - there are plenty of ways to minimise pollutants detrimental to the planet. Noble fucking choices, no doubt. We applaud. But before you pour yourself another cognac and pat yourself on the back - take a minute to think about yourself, would you?

I mean, have you ever paused to consider the impact all these environmental aggressors are having on your skin? Didn’t think so. But we have! You see, there are these bastard things called ‘free radicals’ and they are everywhere. Whilst they sound like they might - they disappointingly have little to do with LSD, Jimi Hendrix or wanton, unabandoned sex. Nope, these miniscule motherfuckers are actually more like your ex-wife - they’re unstable (unstable atoms, technically) and they harm your DNA.

Missing electrons from their outer shell, they seek out cells which have these missing pieces in order to make them feel whole again. (Sounds like anyone you know?) They infiltrate the very building blocks of your skin, then proceed to royally fuck things up, causing oxidative stress which leads to illness, and even worse - ageing.

Your skin is your body's biggest organ, and vulnerable to free-radicals; external, premature deterioration is the biggest threat to its (and consequently, your) wellbeing. And the risk isn’t just present in the smog of the big smoke, either. Sunlight, alcohol, smoking and inadequate nutrition also unleash these free radicals into your body.

At this point, calculating how much we’ve spent on vacations, mini bars and cigars, they've by no means been ‘free’, but whatever.

Now, when we hear problems we think of solutions, and fucking good ones, too. You can calm down - giving up booze and going vegan aren’t any of them. But choosing skincare that’s packed with potent antioxidants which neutralise those badboys before they start stealing your devastating good looks is one of them.

Actually, it's the only one of them.

Antioxidant skincare is basically a bounty hunter of free radicals. It will invade their location, catch them with their pants down and put an end to their campaign. Antioxidants to some extent even reverse pre-existing damage. All those wild nights out in Singapore? It’s like they never even happened.

Unfuck your face, with our antioxidant edit - a carefully curated men's skincare routine, featuring four potent, cosmeceutical formulations which expertly amalgamate science, technology, skincare and Dieter Rams level design


FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER 

FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER
FW1 FACE WASH | CELL REGENERATING FOAMING CLEANSER


If you can’t be arsed with the whole science spiel - the clue really is in the title. ‘Cell Regenerating’. You can shout old mates white tea, prickly pear fruit and green tea extract a beer to say ‘thanks’ for this one, since they’re the ones doing all the heavy lifting. Cleanse in the morning to shield your skin from UV and free radical damage throughout the day, and again at night to remove dirt and sebum and kickstart cellular repair.


FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND

FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND
FS1 FACE SCRUB | VOLCANIC SAND AND CRUSHED DIAMOND


By all means let the inclusion of ‘crushed diamonds’ and ‘volcanic sand’ woo you, but don’t for one second think that this formula is all bougie braun and no brain. What we have here is a true master of the epidermis - a peptide packed anti-ageing powerhouse with some seriously big cannons below deck. Dermaxl, ascorbyl palmitate and retinyl palmitate are basically the greatest threesome you’re ever going to get - accelerating sun damaged skin repair, increasinging elasticity, reducing and further preventing wrinkles and putting your collagen production on roids. Use 3-4 times weekly if you know what’s good for you.


AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN

AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN
AM1 ANTI-AGING MOISTURIZER | NORMAL TO DRY SKIN


Given this bad boy is a recipient of the 2021 GQ Grooming Award - we could say this was a jewel in our crown. But fuck that. Jewels are encased in bezels, claws… sturdy fixtures within heirloom pieces. We want to stay on our toes, keep pushing, constantly improving. Never, ever ‘set’. It’s a jewel in our crown for now, until we upgrade to a bigger jewel and a better crown. AM1 is a pioneering formula - it utilises green tea, apple and coffee extracts, in synergy with omega 3, 6 , 9 and Tego Cosmo C100. Together they repair and protect from UV damage, safe-guard against environmental stressors, reduce fine lines, cellular damage, visible signs of ageing and support healthy function of skin cells.

You’re welcome.

Also, loathe to sound like your mother but put some sun protection on, yeah? Daily use of broad spectrum SPF along with a cracking, antioxidant laden skincare routine like this - and you’re laughing. 

Sunday,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday
January,February,March,April,May,June,July,August,September,October,November,December
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