We put a lot into this moisturizer – so much so that if we actually named it after what it does in entirety, we’d run out of label space. So, we had to land on a key function and run with. Anti-Aging won that battle. A ground-breaking name? No. But what screams anti-inflammatory, cell rejuvenating, skin-firming, hydrating and collagen boosting better than a hyphenated word that means looking less old? Nothing.