Although there are several causes of hair loss in men, male pattern baldness accounts for about 95%. Most cases are due to DHT, a hormone created by the combination of testosterone with 5-alpha reductase, an enzyme located in the scalp. 

DHT causes hair loss by shortening the growth phase of the hair cycle - decreasing the anagen (growth) phase and increasing the telogen (resting) phase, causing shrinking of the follicles and producing progressively shorter, finer hairs. Eventually these hairs totally disappear.

DHT also thickens the protective membrane of the scalp, restricting blood flow to the capillaries. This makes further hair growth impossible. As a result, hair falls out, but does not get replaced naturally.  

To reverse the hair loss process PRC combines both plant-based and laboratory-made ingredients of the highest quality and proven efficacy. The main ingredients in PRC are Acetyl tetrapeptide-3 and Biochain A extracted from Red Clover. The combined and synergistic action of these two ingredients directly address hormonal and aggravating factors of hair loss. 

PRC has been scientifically engineered to block the conversion of testosterone to DHT preventing the hair cycle to shorten and hair follicle miniaturisation and improving the ECM proteins in dermal papilla surrounding hair bulb for better anchoring in the scalp. PRC also prevents inflammation which is a contributing factor in hair loss also helping to revive dormant hair follicles.

In addition to the main ingredients, PRC is steeped in mineral-rich nutrients which replenish, moisturise and help improve hair and scalp health. UV protection is also provided to shield hair from damaging UV rays and minimise colour fade. 

Clinical studies on active ingredients prove a reduction in hair loss; an increase number of growing hairs, improvement in hair follicle anchoring, and a reduction of scalp inflammation.

The central active ingredients have been clinically tested by the renowned Cosmoceutical Research Center. The research center is licensed by the Food and Drug Administration (FDA) for cosmetics manufacturing and drugs, and by the Oregon Tilth for organic products.